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Basic business

Reg Yates

The business of basics is a big one and continues to grow with the undeniable influence of gym-to-street on the runway and backs of the most famous, followed and more importantly imitated. The active/sports/easy conundrum was due a name and finally has one thanks to the fashion universe and Athleisure is apparently it. Yeah, athleisure. : \

For any big city kid who grew up on a limited budget, twinning the odd (saved up for) high end piece with sneakers, vintage and affordable street wear, this is nothing new but god love the mainstream, this "Look" is now in its own lane and has a name. 

Affordable, on trend but never trendy, Uniqlo continue to create easy to wear basics for him and her occasionally surprising with the odd break out piece that looks far more expensive than it should considering its price. Their Spring 2015 Lookbook is full of function and form in the shape of their Ultra light down jackets and HeatTech amongst other technology. If your still sleeping on The Qlo (I'm calling it The Qlo now... It makes me feel cool and a bit like a bitchy Valley girl) wake up. Get basic (not like that) HERE

Melo 11

Reg Yates

Earlier this month I was invited by brand Jordan to host the launch for NY Knicks power forward Carmelo Anthony's M11 signature shoe. Unlike the usual product focused launches, this was an intimate dinner with a rare opportunity to get to know the man during a relaxed informal chat. From getting under the skin of his life in Baltimore to understanding the influence of style on the new generation of NBA Stars, the chat was honest and surprisingly unfiltered. With a room full of faces from sports, entertainment and fashion, this was a great night with brilliant food. Check out the images above. 

Biggest Fan, This is Stan

Reg Yates

Presented during Paris fashion week, Raf Simons leaves his stamp on the classic Stan Smith silhouette once again. With a larger colour range this time around, the fashion worlds most recent sneaker obsession (lets not talk about that New Balance moment) comes in enough colours to keep even your mum happy. Hitting retailers in July 2015, The Stan has been launched along side the Response Trail Robot and the Ozweego Robot inspired by Astronaut back packs. Great idea... but theres a reason I've only thrown up the Stan images. Adding distressed leather to the metallic and pop colour range I'm involved.